Professional Programmes- Retail Management
|
Name of Programme |
Retail Management |
|
Duration |
90 days (3 months) |
|
Structure of Programme |
2 sessions (Morning / Afternoon Session) |
2.1 Morning Session (English Language Course)
Weekdays : 9am-1pm
By the end of the course, participants will be able to communicate effectively and at the same time boost their confidence when using the English language. Participants are encouraged to apply any knowledge and experience that they might have as they work through their course materials.
The course may focus on skills such as:
i Reading ii Writing iii Listening
iv Speaking V Grammar & Structure
2.2 Afternoon Session (Retail Management Course)
Weekdays : 2pm-4pm
This training course has been designed to give the essential skills required in running a small business. The modules that have been included in the course, in which the graduate has displayed competence, are:
Small Business – Introduction
Definition of small business Business Environment Contribution of this sector to the economy
Success Factors Threats and risks Skills & Competencies
Time Management Stress Management Team Building
Business Planning
Importance of business planning Planning Process Goal setting
Types of planning Business Plans-elements Starting a new business
Identifying business opportunities Research Skills Writing business plans
Marketing
Marketing-definition Market research Market segmentation
Targeting Customer profile Marketing features
Competitive advantage Competition Product /service mix
Pricing Strategy Sales Forecast Product / service life cycle
SWOT analysis Location Distribution
Presentation / packaging Image Positioning
Promotion Advertising Customer Service
Communication Skills Selling Skills Writing Marketing plans
Operations Plan
Monitoring performance Evaluation business performance Sources of information / suppliers
Monitoring competitive activities Following trends Production / service process
Quality Assurance Implementing business plans Review / revise business plans