DBA Trial Class (27/01)-Strategic Marketing & Market Research
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DBA Trial Class (27/01)-Strategic Marketing & Market Research

DBA Trial Class 1301 Strategic Marketing n Market Research

• This DBA Trial Class introduces participants to the new wave of strategic marketing. Participants will learn about the current introduced participants to the new wave of strategic marketing. Participants will learn about the current nova of the value exchange concept, where an organisation delivers value (which can be a combination of tangible and less tangible aspects of value - as perceived by the market(s); and in exchange, the market(s) will deliver value back to the company. They will also learn to understand the real issues of what actually constitutes value.Participants will indulge beyond the normal seven P’s of marketing but also learn to include other value aspects such as image, perception, competitive stance, positioning in total, and many other aspects of value creation including culture, sub culture, regional cultural values and so on.

Event Title: DBA Trial Class (27/01)-Strategic Marketing & Market Research

Date: 27th January 2018

Time: 10am-12pm

Target Audience: Candidate with the highest qualification of Master Qualification

Registration Fee: Free Admission

Venue: Mantissa College, Level 1, Bangunan AHP,

Jalan Tun Mohd Fuad 3, Taman Tun Dr Ismail, 60000 Kuala Lumpur

Fill up the form below to Join the Event!

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For more information, please call (006) 03-7728 5215 or email to This email address is being protected from spambots. You need JavaScript enabled to view it.

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Top MBA Program, Courses & Master Degree Programs in Malaysia - Welcome to Mantissa.edu.my Official Website, Mantissa College offers Executive Master + degree + programs, MBA course, European masters program and Top International MBA programs in Malaysia.