Believe your social media posts are just for friends’ eyes? Think twice. Recent findings from Kaplan Test Prep reveal that 40 percent of college admissions officers regularly review candidates’ social media profiles.

  1. Set Your Accounts to Private Change your settings to private. This controls who sees your posts and photos. It also keeps your name out of web searches. Remember, college marketers might reach out via Facebook. If you reply, they could see your account info. Review your page first.

2. Be a Positive Presence Avoid posting questionable photos. Instead, establish a positive social media presence. Make public posts about awards, volunteering, or academic interests. Admissions officers appreciate seeing your accomplishments. Proofread your posts to avoid spelling and grammar errors.

3. Google Yourself The internet has a long memory. Check what’s out there about you. If you find negative content, create positive content to overshadow it. Start a blog, personal website, or LinkedIn page to boost your online presence.

Avoidable Mistakes

  1. Curb Your Lack of Enthusiasm Your online reputation includes posts on public forums. Avoid negative comments. Instead, contribute insightful comments to show your passion and knowledge.

2. Don’t Avoid Social Media Avoiding social media can confuse admissions officers. They might think you have something to hide. Use social media to show you’re a worthy candidate.

3. Post the Right Pictures Avoid photos with red Solo cups. Use the “grandma test” – if you wouldn’t show it to your grandmother, don’t post it. Share photos that make you look happy, engaged, and socially active.

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