How to Conduct a Market Analysis in 4 Steps
Understanding your customers is the key to success for any startup. If you don’t have a deep understanding of who your customers are, you’ll have trouble developing products that truly fit their needs, and you’ll struggle to develop a successful marketing strategy.
Announcing Meta’s entry-level Marketing Analyst Professional Certificate
We are pleased to announce a new entry-level Marketing Analyst Professional Certificate from Meta, launching via the Career Academy of Mantissa College. The certificate is designed to help learners of any educational or professional background prepare for an entry-level marketing analyst position.
What Is a Marketing Analyst? And How to Become One
A marketing analyst is a professional that analyzes data to support a company’s marketing efforts. The marketing analyst might use the insights they find to help a company make better business decisions—like increasing revenue or optimizing marketing campaigns.
See how marketing professional and aspiring entrepreneur Jenny is taking the next step in her career and business
Meet Jenny, a marketing freelancer and aspiring entrepreneur. She started learning at the beginning of the pandemic last year with the goal to gain new skills and boost her resume while in quarantine. Now she not only feels more confident in her marketing skills, she’s also getting ready to launch...
Social Media Marketing: The Ultimate Guide
Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.
Launching new entry-level Social Media Marketing (By Meta)
Today, we’re excited to announce a new Social Media Marketing Professional Certificate from Meta (Facebook). The certificate is designed for learners without a college degree or any prior experience to become ready for social media marketing jobs within a few months.
PhD from MMU, MBA from Brunel University / Henley Management College 1995, BSc in Maths & Education (USM). Prof Dr William Chua has taught both MBA and Doctorate Programmes with over 30 years of experience
Ph.D from Bulacan State University, Master of Commerce from the University of Southern Queensland, BA (Hons) from Charles Sturt University. Prof Ian Mackechnie has taught in MBA and Doctorate Programmes with over 20 years of experience
Professor Dr Coral Milburn-Curtis is the Director of Studies, DBA PPA Programme. She is an Associate Fellow of the University of Oxford, UK, where she also gained her Master, PhD
